Programmatic’s Other 80% Is The Real Prize: Mondelēz’s Bough
CANNES — US retailers’ spend through “programmatic” ad-trading platforms will bust through 20% of their total digital ad dollars this year, according to eMarketer. But we should look on that as just...
View ArticleTubeMogul’s Wilson Wants To Dismantle Video Silos
CANNES — Today, ads on TV, internet video and mobile video, by and large, have to be bought separately. But that fact is changing, with many vendors wanting to help advertisers make one buy across...
View ArticleMondelēz’s Bough Wants To Build Bigger, Better, Faster “Unicorns”
CANNES — Brands buying ads that drive traffic to wholesale retailers will push ecommerce to new heights, according to the marketing chief of Oreo and Toblerone company Mondelēz International. Bonin...
View ArticleEmbrace Programmatic or Be Left Behind, Carat’s Jarvie
CANNES — It’s a given that the massive change in consumer habits and their interaction with new devices is causing great ripples in the ad business too. The byproduct of that change is the widespread...
View ArticleMediaVest’s AOD Reorg ‘Benefits’ Our Campaign: Heineken’s Amram
CANNES — We have heard a lot this year about how SMG’s VivaKi has moved much of the functionality of its distinct Audience On Demand programmatic division out in to sibling agencies. That has been the...
View ArticleAd Tech Is Not ‘One-Size-Fits-All’: Carat’s Jarvie
CANNES — In the ad tech arms race, a plethora of platforms claims to be “full-service”, “end-to-end”, or “full-stack”. But their dream of providing the entire solution to agencies and buyers may be...
View ArticleHeineken Uses Programmatic To Better Understand Customers
CANNES — Heineken may not be able to take advantage of everything programmatic ad buying techniques offer – but that doesn’t mean it can’t use programmatic technology to better understand its...
View ArticleBrands Want More Info From Trading Desks: Unbound’s Brunick
CANNES — Many brands are now beginning to take the opportunity to buy ads through programmatic platforms purely under their own steam, rather than enlisting ad-buying agencies. But what is the...
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